Rose Revival & Other Stories by H&M

The promising new label "&Other Stories" by H&M grants another insight. Besides providing us with high-quality fashion and accessoires it will cover us in a "Rose Revival". 
A new smell for a new era - a self-explanatory match. 

We are getting even more curious about the brand launching next spring. 

Stay tuned for further information and inspiration! 

Some exclusive pictures after the jump. 

Creative Director: Sara Hildén Bengtsson

Art Director: Carl-Axel Wahlström

Photo & Film production: Alexander Dahl, Patricia Reyes, Adrian Levander, Anne Lindfors & Lisa Milberg 

Creators skin care: Frida Fagerholm & Alf Jarméus

Fragrance creator: Ben Gorham

YOKO OH! OR NO ?

It's a phenomenon one can observe many times - An iconic character is revived again in a new context. 

These days it seems to be a subliminal hype surrounding Yoko Ono. Besides appearing in Karl Lagerfeld's "The Little Black Jacket" exhibition you can wear Yoko now printed on your chest aswell.

Furthermore 1 week ago it got confirmed that the japanese artist and autor, well-known from her marriage with Beatles legend John Lennon, is going to launch a limited menswear collection at the online retailer Opening Ceremony.  Since two days brave young men can now order the eccentric collection of the japanese artist and autor and while we really like the illustrative video we are quite uncertain about the fashion itself. 

Do we really want to see the sunny male side in these fabrics?

Some extracts of the collection and more about the recent Yoko-hype after the jump. 

Yoko Ono x Opening Ceremony 

Yoko Ono at "The Little Black Jacket"

And What's is better for the final touch of a fashion comeback than a T-Shirt with the face on it? No surprise ZARA recognized the Yoko trend and transformed it on the most simple fashion medium - The white shirt.                                            

F/W 2012/13 ZARA 

What do you think? Yoko OH! or NO?

“BUT THEY SAY IF YOU DREAM A THING MORE THAN ONCE, IT'S SURE TO COME TRUE.” (Walt Disney Company, 12 Princess Stories)

As the chilly weather slowly but surely reaches our city we dream of hiding away. Hiding in our most beautiful dresses and dreaming ourselves away in a calm, fairytale-like world.

 This feeling is perfectly represented by a favorite photo series of Samuel Hodge he shot for I Love You No.5, The Princess Issue.

Find more photos after the jump. 

photos: Samuel Hodge
fashion: Jolyon Mason
models: Dempsey and Jasper (Priscillas Models)

"ENJOY YOUR PAIN, YOU’VE EARNED IT."

From I LOVE YOU NO.4 - The Superwoman Issue. 

photo: Marcus Gaab

Have a good start into the week !

FIRST PREVIEW TEASER FOR H&M's "& OTHER STORIES"

On September 27th 2012 swedish textile giant H&M confirmed the launch of their high quality fashion label "& Other Stories". Exclusively offering womenswear it will provide us with a wide range of bags, shoes, accessoires and beauty products, all produced with a lot of dedication and detailed richness.

Promising a lot but revealing nothing the following preview mood video is a arranging documental snapshots. The film focuses on shoes by granting some insights into the life of an elegant parisian girl. The first S/S-collection will be launched in march 2013. To get more information visit & Other Stories online, on Faceook, on Twitter and Tumblr.

We look forward to keeping you updated about any further news.